Case Study
Land Forces Melbourne 2024: Precision Logistics for a High-Security Defence Expo
Domestic Freight Services, International Freight Forwarding, Onsite Logistics Management
Land Forces is Australia’s premier international land defence exposition, attracting 25,675 attendees and 995 exhibitors from 31 nations. Given the scale and complexity of the event—featuring sensitive defence equipment and heightened security requirements—seamless logistics were essential.
GEL’s Role & Impact
GEL was engaged to provide end-to-end logistics solutions, ensuring the secure and compliant transport, setup, and pack-down of exhibits. Our services included:
International & domestic freight management – handling air, sea, and road transport with strict regulatory compliance.
Customs clearance expertise – managing defence-related import documentation.
On-site logistics & installation – positioning and setup of heavy, sensitive, and high-value equipment.
Risk mitigation & security coordination – adapting to security challenges, including protest activity.
Challenges & Key Learnings
Navigating tight security protocols, complex customs procedures, and unexpected protests required strategic planning and proactive risk management. We strengthened collaboration with security agencies, developed contingency plans for disruptions, and optimised pre-event customs planning to streamline processes.
Results
GEL’s expertise ensured on-time, secure, and regulation-compliant logistics, allowing exhibitors to focus on networking and showcasing their innovations. Advanced scheduling tools and improved security coordination further enhanced exhibitor experience and overall event success.
