Case Study
Fine Food Australia 2024: Seamless Logistics for a Premier Trade Event
Domestic Freight Services, International Freight Forwarding, Onsite Logistics Management
Fine Food Australia, the nation’s leading trade show for the food, beverage, and hospitality industries, celebrated its 40th anniversary in 2024. With over 875 exhibitors and 26,000+ attendees, the event required meticulous logistics to ensure seamless exhibitor experiences.
GEL’s Role & Impact
GEL was engaged to manage international and domestic freight, ensuring timely, secure deliveries of exhibitor products, including perishable and fragile goods. Our services included:
- End-to-end freight solutions – international forwarding, domestic transport, and on-site handling.
- Customs & quarantine expertise – navigating strict biosecurity regulations for food and beverage imports.
- Refrigerated transport & storage – maintaining product integrity for perishable items.
- On-site logistics support – smooth bump-in, unpacking, and return freight coordination.
Results & Key Learnings
GEL successfully delivered all exhibitor shipments on time, minimising disruptions and enhancing exhibitor satisfaction. Key takeaways included the need for precise scheduling due to limited venue access and rapid response to last-minute shipments. Future optimisations will focus on improved tracking systems and enhanced pre-event consultation to streamline customs clearance.
